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	    <td height="79" colspan="4" valign="top" class="tablas-contenido"><div align="left"><table cellspacing="2" cellpadding="0" width="460" border="0"><tbody><tr><td width="100%"><h4 align="left"><font face="arial,helvetica,sans-serif" size="2">What is covered?</font></h4><p align="left"><font face="arial,helvetica,sans-serif" size="2">The <a href="/site2005/Pages/article.php?art_id=51&iui=1">International Code</a> applies to <b>breastmilk substitutes</b>, <b>bottle-fed complementary foods</b> and <b>bottles</b> and <b>teats</b>. <b>Infant formula</b> is very clearly covered.</font></p><p align="left"><font face="arial,helvetica,sans-serif" size="2">The classification of baby milks known as &quot;<b>follow-on</b>&quot; or &quot;<b>follow-up</b>&quot; formulas was invented by the baby food industry after the introduction of the Code. (In 1986 the World Health Assembly adopted <a href="/site2005/Pages/article.php?art_id=57&iui=1">Resolution WHA39.28</a> saying these milks are &quot;not necessary&quot;.) Companies argue that follow-on formulas are not breastmilk substitutes, but complementary foods and claim they are not covered. However, bottle-fed complementary foods are explicitly listed as within the scope of the Code. In addition, the World Health Organisation recommends breastfeeding into the second year of life and follow-on formulas replace this milk and socan be viewed asbreastmilk substitutes.</font></p><p align="left"><font face="arial,helvetica,sans-serif" size="2">&quot;<b>Complementary foods</b>&quot; more properly refers to cows milk, fruit juices, cereals, vegetables, or any other fluid, solid or semi-solid given in addition to breastmilk (or artificial milk). These are also commonly called weaning foods. Complementary foods come within the scope of the Code if they replace that part of a babies diet best fulfilled by breastmilk. In 1996 the World Health Assembly adopted resolution WHA49.15 saying that all complementary foods should not be marketed in a way that undermines exclusive and sustained breastfeeding.</font></p><p align="left"><b><font face="arial,helvetica,sans-serif" size="2">BANNED</font></b></p><p align="left"><font face="arial,helvetica,sans-serif" size="2">For products within its scope the <em>International Code</em> <b>bans</b>:</font></p><ul><li><div align="left"><font size="2"><font face="arial,helvetica,sans-serif"><b>Advertising</b> </font></font></div></li><li><div align="left"><font size="2"><font face="arial,helvetica,sans-serif"><b>Free samples</b> (unless for the purpose of professional evaluation or research) </font></font></div></li><li><div align="left"><font size="2"><font face="arial,helvetica,sans-serif"><b>Contact</b> between <b>company</b> representatives and <b>pregnant women</b> or <b>mothers</b> of infants and young children </font></font></div></li><li><div align="left"><font size="2"><font face="arial,helvetica,sans-serif"><b>Promotion through health care facilities</b> (e.g. no posters, no brand names on pens or writing pads, no leaflets for mothers) </font></font></div></li><li><div align="left"><font size="2"><font face="arial,helvetica,sans-serif"><b>Gifts</b> to health workers or mothers </font></font></div></li><li><div align="left"><font face="arial,helvetica,sans-serif" size="2">Labels which have <b>pictures of babies</b> or <b>pictures or text</b> which <b>idealise</b> the use of infant formula </font></div></li></ul><h4 align="justify"><font face="arial,helvetica,sans-serif" size="2">Free supplies</font></h4><p align="justify"><font face="arial,helvetica,sans-serif" size="2">Free supplies of products covered by the Code are banned by <a href="/site2005/Pages/article.php?art_id=78&iui=1">Resolution WHA 47.5</a> <em>&quot;in any part of the health care system&quot;.</em></font></p><p align="justify"><b><font face="arial,helvetica,sans-serif" size="2">REQUIRED</font></b></p><p align="justify"><font face="arial,helvetica,sans-serif" size="2">And the Code <b>requires</b> that:</font></p><ul><li><div align="left"><font face="arial,helvetica,sans-serif" size="2">Labels are in the <b>appropriate language</b> for the country and contain stipulated <b>warnings</b> and messages </font></div></li><li><div align="left"><font face="arial,helvetica,sans-serif" size="2">stipulated warnings and messages appear in <b>educational materials</b> relating to infant feeding whether written, audio or visual </font></div></li><li><div align="left"><font face="arial,helvetica,sans-serif" size="2">information given to health professionals is limited to matters that are <b>factual</b> and <b>scientific</b> </font></div></li></ul><table cellspacing="0" cellpadding="15" width="80%" align="center" bgcolor="#99ffff" border="1"><tbody><tr><td><p align="center"><font face="arial,helvetica,sans-serif" size="2"><b>What is promotion?</b></font></p><p><font face="arial,helvetica,sans-serif" size="2">IBFAN is not campaigning for a ban of artificial infant foods. It is campaigning for appropriate marketing. In other words, companies may manufacture and distribute these products and make health professionals aware of them by providing scientific and factual information. The products are then available to those who need them. </font></p><p><font face="arial,helvetica,sans-serif" size="2">Promotion, however, is banned by the International Code. IBFAN campaigns to see this ban observed. Companies should not promote the use of the products to mothers, health workers or anyone else in any way, be it through advertising, direct mail, leaflets and pamphlets, posters, product samples, free gifts, video shows, lectures or sponsorship of events. </font></p><p><font face="arial,helvetica,sans-serif" size="2">Promotion is about persuasion. </font></p></td></tr></tbody></table></td></tr></tbody></table><font size="2"><b><font face="arial,helvetica,sans-serif">SEE ALSO: </font></b><font face="arial,helvetica,sans-serif"><a href="/site2005/Pages/article.php?art_id=305&iui=1">Why monitor the International Code ?</a></font></font></div><p align="left"><font face="arial,helvetica,sans-serif" size="2"></font></p><p align="left"><font face="arial,helvetica,sans-serif" size="2"></font></p><div align="left"><font face="arial,helvetica,sans-serif" size="2"><a href="/site2005/Pages/article.php?art_id=305&iui=1#2">How to be a Code monitor</a></font></div></td>
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